About us

KOBRA is a strategic alliance of some of the largest like-minded independent packaging distributors in Europe.

KOBRA’s aim is to offer multi-sited European customers a single European packaging solution. Our specialities are in the consolidation and rationalisation of packaging lines, the introduction of standard methods and the minimalisation of environmental impact.

KOBRA gives its customers access to probably the largest stock, purchasing and distribution network in Europe, with the obvious benefits that come from economies of scale.


KOBRA Leaders

MC Emballage – Director: Peder Eriksen


We support our alliance members and clients by conducting analyses of and creating concepts for tackling European issues, developing strategies for sustainable growth models in domestic and European markets in tune with global trends and best practices, and promoting targeted partnerships between business, science and packaging stakeholders.

Strategies for Growth

We understand the challenges of operating in European markets. With insights into packaging policy, and on the ground experience in a range of business and ecological environments, KOBRA helps inform and guide strategic planning, assessing risks and evaluating opportunities in packaging. KOBRA works with our alliance members and clients to:

  • Analyze investment climates and develop market entry strategies
  • Identify and evaluate partners and conduct due diligence between suppliers and customers
  • Achieves your goals in commercial European negotiations
  • Successfully navigate regulatory approval proceedings
  • Resolve complex disputes
Kite Packaging – Gavin Ashe – Managing Partner

Capabilities/position & Consult

Position & Strategic Consult

We develop strategies that enable alliance members and clients to raise and preserve their positive profiles while establishing productive relationships. KOBRA Works with our clients to:

– Craft a strategic approach to packaging management

– Create unique platforms that positively position their leaders and organization

– Maximize the value of convening and other thought leadership efforts

– Develop nuanced messaging and strategic communications plans

– Manage crises

Capabilities/intercultural dynamic

We serve, work local and think global in european context.

We go beyond offering advice in packaging and regulatory affairs, to provide on-the-ground insights and nuanced understanding of each country’s Unique packaging context and the underlying factors that drive the materials. We equip our alliance partners and clients with the knowledge to make the best informed judgments, and work in close collaboration to develop and implement effective strategies and tactics.

Because KOBRA speaks the language of packaging, and understands the underlying factors that can shape the decision making process, we can help craft the approach and messages most likely to achieve success.

In cases of unfair or improper packaging proceedings we can help determine the best course of action, pursue the most effective means of redress, and when appropriate create greater transparency.

Apak – Evelina Lindgren – Managing Director

Manage Risk, Maximize Opportunity

We help our clients navigate rapidly evolving market environments and maximize the value of their engagement efforts, to manage packaging risks and secure opportunities.

We specialize in:

  • – Strategic stakeholder engagement and packaging industries relations to establish the productive relationships and positive profiles that manage transport risk of packed products
  • – Mapping and navigating each country’s unique ecosystems of science, business , and logistics
  • – Public-private partnerships to generate value for our clients and support the packaging needs of the country
  • – Understanding materials cycle dynamics and shaping effective packaging strategies
Topa Verpakking – Director: Hein Stevens

Capabilities/creating shared value

In an increasingly interconnected World, companies do best when they simultaneously pursue economic value creation while also addressing packaging needs. an approach that goes beyond ecological responsibility, focused on creating shared value and securing the packaging materials to operate, has become a competitive imperative for the 21st Century enterprise. This requires both creative evaluation of the total value chain and effective engagement and collaboration with science, industry, mid sized enterprises and other alliances.

KOBRA helps alliance members and clients better understand opportunities and achieve positive impacts consistent with their core missions. We work with organizations to develop country-specific and european programs, industry initiatives and packaging partnerships that create true win-win solutions. In addition to facilitating collaborative relationships with private enterprises and industrial sectors players, our team brings considerable expertise on issues of environmental sustainability, economic Development, ethical sourcing and corporate efficient in smart solutions.

Knüppel Verpackung – Director: Gerhard Hahn


European reach

We help develop and implement business and packaging management strategies in every part of Northern Europe. Working in a close and collaborative environment with our alliance members and clients at all levels, the people of KOBRA Alliance Partnership provide the best in client service. We are accessible. Hands-on.

European reach/European benefits

KOBRA Alliance develops strategies for addressing fundamental science, corporate and packaging issues, thereby making a positive contribution to strategy development, investment decisions and implementation. We assess opportunities, risks and underlying conditions at national and european level, and help build a responsible approach in dealing with them.

We see our Work as a contribution toward strengthening the long-term viability and reputation of companies, while at the same time protecting them from allegations of ineffective packaging. In the process, we are committed to the pursuit of practical approaches: What we feel Counts most in our Work with alliance members and clients is to find the right balance between what is necessary, what is desirable and what is feasible.

Business, science and packaging do not always get along. KOBRA advises companies on how to best interact with key local stakeholders. Our extensive practical experience in dealing with a broad range of packaging solutions and corporate challenges forms the core competence of KOBRA, in both our european and local packaging consultancy Work, as well as in our support measures in crisis situations and in finding common ground.